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The star treatment: Cinépolis Luxury Cinemas opens in Hamlin

Grab your popcorn and some friends: Cinépolis USA’s newest, luxury movie theater in Hamlin is hosting its grand opening Friday, Aug. 10.

Two years ago, Hamlin developer Boyd Development Corporation announced that Cinépolis USA was bringing a luxury movie theater to the community. Now, the 10-screen, 40,000-square-foot theater invites guests to enjoy the movies in style through its enhanced movie-going experiences.

Hamlin’s movie theater comes complete with fully reclining leather seats, in-theater dining with the push of a button, full bar and expansive menu, elegant lobby space and cutting-edge sound and projection technology.

According to the company’s website, Cinépolis VIP created the push-button Dine In movie theater concept in Mexico in 1999. The company entered the U.S. market in 2011 and debuted its luxury-cinema concept based on the VIP concept.

“Our mission is to create an upscale, family-oriented environment and to indulge our guests in an intimate, comfortable and friendly setting,” the website states. “Through innovation, we have become entertainment leaders. We’re committed to updating our dining menu regularly to offer our guests fun and exciting new options.”

Cinépolis currently has 20 theaters nationwide, with the Hamlin theater being the fifth Florida location alongside Miami, Deerfield Beach, Jupiter and Davenport (Polk County). However, it is only the second Florida location for a Cinépolis luxury theater — the other three are premium theaters.

“Premium is a culmination of things, but luxury is very defined,” said Annelise Holyoak, Cinépolis USA’s national director of marketing and communications. “It has push-button waiter service, a full bar, luxury leather reclining seats, and the biggest difference is that it has the on-demand waiter service. The premium locations vary, but typically it’s slightly more upscale than a traditional theater. Some have a full bar and some don’t, but none of them have the push-button waiter service.”

The on-demand waiter service allows moviegoers to order gourmet appetizers, beverages and restaurant-quality entrées at the simple push of a button. The menu includes the traditional popcorn and candy but also boasts cheese boards, hummus, flatbreads, salads, hot sandwiches, tacos, a dessert menu and more.

“We have a full menu of pretty much anything you can think of, from healthy options to burgers and fries,” Holyoak said. “We sell all the traditional candy, and at this location we sell butter popcorn, light popcorn, Cheetos popcorn and zebra popcorn — which is caramel corn drizzled with chocolate. We also serve our own caramel popcorn, fresh and hot.”

And patrons don’t need to worry about their view being blocked: The auditoriums are set up stadium-style, so each seat is above the one in front of it.

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Danielle Hendrix | West Orange Times

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